$1 of every product sold sponsors a Mina menstrual cup for an African girl in need.

Crafting products from ingredients that work for Melanin.  For women by women!

Anna Njoroge,
Founder & CEO Ythera Beauty

Tired of mixing different body care products just for your skin to feel to feel moisturized?  Do you have a hair product transitions with you through your hair journey?  So was I, hence the reason I set out on journey to create products that work for women of color. 

In 2014 I moved back to Kenya from the US and in 2016 I set out on a journey to find solutions for body , personal and hair care products for us.

Ythera Beauty is inspired by the power of the African Woman...we embrace the potential of a woman’s life in all its beautiful complexities. Powerful and feminine; unique and authentic….SHE IS LIMITLESS!!

We manufacture in Kenya because I believe building industry is important to the creation of jobs, and financial empowerment as it creates a bigger ripple. 75% of our employment is women with majority of them being single moms.

Our Purpose

To craft  products from carefully selected ingredients that address black skin and hair care needs, crafted for women by women and manufactured in Kenya to create industry and employment.  Our skin and hair are beautiful, our best accessory,  a work of art,  we deserve products that care and nourish them.  

The African Woman

Ythera Beauty urges every woman to embrace all  aspects  of who she is and stop apologizing for  qualities about her that don’t fit the norm… to own her authentic self  and love herself unconditionally.  We  believe there is power and greatness in our uniqueness. Whoever you are, GO BE!!